As part of a marketing campaign to promote the new Xtra flavours by crispy snacks-brand Pringles, Headcandy, in cooperation with 029, developed a mobile game setup that traveled across the world to let players discover its bold new taste. It included Kinect-controlled gameplay, a dispenser, QR-tagged flyers and a web portal for players to view and share photos of their experience to Facebook.
By scanning a folder with the Kinect camera we connected players’ photos and their respective scores to a unique identifier on the spot. Later, players could scan the folder with their smartphone where they would be directed to a branded landing page from which they could share it all to Facebook. This novel concept of seamlessly converting offline to online runs through many of Heacandy’s products and in this case even increased sales by 1000% locally.